Olly Hutson
How Podcast Advertising can Supercharge your Christmas Campaigns
Although 2022 has been a record year for Easter spending, (Roy Morgan) inflation, geopolitical instability, supply chain issues and...
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Olly Hutson
Nov 2, 2022
The Latest Podcast News You Need to Know
By Olly Hutson As one of the world’s biggest podcast nations, there is always an exciting news story bubbling in the podcast industry in...
Olly Hutson
Sep 26, 2022
How Will the Metaverse Affect Podcasts?
By Olly Hutson We keep hearing tech CEOs like Mark Zuckerberg talk about “The Metaverse” as the future of the internet. But what is it...
Ranieri & Co.
Sep 11, 2022
How To Tell A Brand’s Story Through Podcasts
By Olly Hutson For the fifth year in a row, podcast consumption has grown in Australia. 40% of Australians now listen to a podcast at...
Ranieri & Co.
Aug 23, 2022
The Best Podcasts of 2022 (So Far!)
The audio space is continuing to grow in Australia, with podcasts hitting 40% monthly listenership among Australians 18+, up from 37% in...
Ranieri & Co.
Aug 17, 2022
Q+A with Olly Hutson, our new Sales Manager
A big warm welcome to Olly Hutson, joining the Ranieri & Co family as our new Sales Manager. Olly joins us with a rich background in...
Ranieri & Co.
Aug 3, 2022
Podcast Hosts - the Next Generation of Influencers?
Influencer marketing has been around for over 15 years, predominantly on social media platforms such as Instagram and most recently,...
Ranieri & Co.
Jul 26, 2022
The Latest Podcast News Round Up
What are the latest developments in the world of podcasts? The industry continues to grow and diversify, with new and exciting tech,...
Ranieri & Co.
Jul 13, 2022
Why are podcast conversions declining and how can we combat this?
Podcast ad frequency has doubled in the past year, resulting in many campaigns seeing a decline in conversions (Podsights 22). Is the...
Ranieri & Co.
Jul 6, 2022
Who Listens to Podcasts and How to Reach Them
As the podcast industry grows in popularity, what was once a niche opportunity now offers reach at scale, with more and more smart...
Discover what's fuelling the rapid consumption of podcasts, unpack key insights, trends and how brands are harnessing the power of the medium to their advantage.
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