Ranieri & Co.Aug 23, 2022The Best Podcasts of 2022 (So Far!) The audio space is continuing to grow in Australia, with podcasts hitting 40% monthly listenership among Australians 18+, up from 37% in...
Ranieri & Co.Aug 17, 2022Q+A with Olly Hutson, our new Sales ManagerA big warm welcome to Olly Hutson, joining the Ranieri & Co family as our new Sales Manager. Olly joins us with a rich background in...
Ranieri & Co.Aug 3, 2022Podcast Hosts - the Next Generation of Influencers?Influencer marketing has been around for over 15 years, predominantly on social media platforms such as Instagram and most recently,...
Ranieri & Co.Jul 26, 2022The Latest Podcast News Round UpWhat are the latest developments in the world of podcasts? The industry continues to grow and diversify, with new and exciting tech,...
Ranieri & Co.Jul 13, 2022Why are podcast conversions declining and how can we combat this?Podcast ad frequency has doubled in the past year, resulting in many campaigns seeing a decline in conversions (Podsights 22). Is the...
Ranieri & Co.Jul 6, 2022Who Listens to Podcasts and How to Reach ThemAs the podcast industry grows in popularity, what was once a niche opportunity now offers reach at scale, with more and more smart...
Ranieri & Co.Jun 29, 2022Australia Has Overtaken the US as one of the Most Advanced Podcast Markets in the World There are a lot of stats out there on podcasting, but one of the most robust and trusted reports comes from the annual Infinite Dial...
Ranieri & Co.Jun 27, 2022Why Streaming Services are Turning to Podcasts for Series InspirationWe are living in the golden age of TV. With numerous ground-breaking TV shows available, over 80% of Australians pay for at least 1...
Ranieri & Co.Jun 9, 2022How to Pitch Podcasts on Your Next Media PlanDid you know that 91% of Australians are aware of podcasts? (Infinite Dial 2022). Yet podcast ads still remain an untapped media channel,...
Ranieri & Co.Jun 1, 2022The Latest Podcast News You Need to KnowWhat’s new in the world of podcasts? The industry continues to grow and diversify, with new and exciting deals, series and partnerships...