Ranieri & Co.
The Best Podcasts of 2022 (So Far!)
The audio space is continuing to grow in Australia, with podcasts hitting 40% monthly listenership among Australians 18+, up from 37% in 2021 and higher than 38% in the US. (The Infinite Dial AU 2022). What are the top podcasts that drive such strong numbers? Which podcasts have been winning awards and driving headlines this year? We look at the movers and shakers topping the podcast charts in Australia, as well as some interesting global gems that are keeping the industry more relevant than ever.
Within the ever-expanding content economy, podcasts have a reputation for producing high quality content that can teach you something new, expand your horizons, inspire and entertain. Whilst there are over 25 million YouTube channels and over 500 million blogs in existence, podcasting is still a relatively young medium with a smaller pool of choice and high standards. Why does this scale matter? Because podcasts have not yet become flooded with mass content creators who produce low quality media.
Here’s some of our top picks for this year so far to save you from the endless scroll:
1. Hamish and Andy
The Australian Podcast Ranker credits the Hamish and Andy podcast as #1 for July 2022, with over 2 million monthly downloads. The show combines comedy, news, interviews with celebrities, stunts and other segments into a big ball of non-stop laughs. Hosts Hamish and Andy have built a strong following due to their long radio and TV careers, plus their large social media presence. This makes for a fun and irreverent podcast where you feel like you’re listening to your mates banter back and forth.
Episode to listen to: Ep 173 , Andy comes out guns blazing
Ranieri & Co.’s first original podcast, Motherlode details the cybercrime activities of young hackers, including Julian Assange in the 1980’s and 1990’s in Melbourne who pushed the boundaries of computer security systems around the world. The show achieved the #1 spot on Apple Podcast AU in the documentaries category.
The podcast also looks into the story of the local and international law enforcement agencies pursuing them. Motherlode explores the hacker ethic which developed from this time from the birth of hacktivism to one of the most disruptive websites in the world, Wikileaks.
From a 5 star review: “Walking down the streets of Melbourne while listening to the stories, I see the city in a different light.”
Episode to listen to: Episode 4: The Party’s over
3. 60 Songs that Explain the 90s.
This nostalgic podcast for music lovers started in 2020 and has gone from strength to strength in 2022, as charming host Rob Harvilla continues to curate and explores 60 iconic songs from the ‘90s that define the decade.
Harvilla is a great example of how a host can make a show. The content is super interesting, but it is Rob that makes the podcast so entertaining, forming an intimacy with the listener. Host-read podcast ads achieve 72% brand recall, compared with 62% for non-host-read ads. This is why host-read ads on podcasts produce an average of 50% increase in purchase and recommendation intent among listeners when compared against non-host-read ads. (Neilson)
Episode to listen to: The Verve: BitterSweet Symphony
4. Single Minded
Single Minded is a hilarious and topical Australian dating podcast hosted by mother and daughter team Hannah Furst and Linda Curtis. It's for independent thinkers who are forging their own paths, with a healthy dose of dating chat and lols. Each fortnight, the hostesses delve into topics like creating an authentic dating profile, single shaming, egg freezing, financial independence, traveling solo, navigating a one night stand and forging your own path in life.
Ranieri & Co.chose to represent the podcast due to the quality of the content, which has led to the show garnering an incredibly immersed audience of females looking to the hosts to guide them through often common yet unspoken things in life.
Episode to listen to: The advice my mum would give her younger self
5. The Long Haul
The Long Haul is a new podcast from Ranieri & Co. recorded in Melbourne. The show goes beyond the bright lights and cheering crowds, into the culture of elite sport in Australia. The Long Haul is hosted by leading performance coach Emma Murray and produced by Liz Keen (ABC, Four Corners) and Simon Portus (ABC, Wild Kitchen.) Each of the episodes uses rich soundscapes, entertaining and insightful interviews and honesty to take you beyond game day. We’re often called a sporting nation, but what do we really expect of our sportspeople? And what does our relationship to them say about our country?
Listen Notes ranks TLH in the top 2% of podcasts globally.
Episode to listen to: Inside Driven Young Minds
6. Come Out Wherever You Are
Just announced as Podcast of the Year 2022 Winner (Media Today), Come Out Wherever You Are is a podcast about the coming out experience, told by the people who’ve done it.
Host Sean Szeps is a proud member of the LGBTQIA+ community. In each episode he speaks with guests across Australia’s gender and sexual spectrum to learn about their unique experiences and understand what it’s like to come out for the first time (and every time after that).
Episode to listen to: Shane Jenek explores his gender as Courtney Act
So what do these awesome shows tell us about the future of the industry? The Infinite Dial study from Edison Research revealed that the average time spent listening to online audio was over 12 hours per week for Australians. This kind of demand and industry growth points to more and more radio stars making the move to podcasting (such as the Byron Cooke Show) and the general quality and quantity of Aussie podcasts gaining traction in 2023 and beyond.
The industry is getting stronger and more diverse, with exciting options for advertisers. It’s easier than ever to harness the power of this highly effective medium. Get in touch with us anytime to explore this further.