The Latest Podcasting News You Need to Know

Ranieri & Co.
Aug 18, 2024
4 min read

As we move into the second half of the year, it's crucial for marketers to stay across the emerging trends and advancements that will shape the podcasting landscape in 2025. Stay up to date on the latest stories from the industry including tech developments, statistics, awards and the latest trends for the industry. Read on for podcasting advice and predictions from industry experts and find out the latest stats from the annual Infinite Dial survey and IAB Podcast Upfronts. Find out how to get your podcast on SBS and the latest on the Australian Podcast Awards.

More People than ever are Listening to Podcasts

According to the annual Infinite Dial survey released last week, more Americans are listening to podcasts — and listening to them regularly — than ever. 67% of people in the U.S. (12 and older) have ever listened to a podcast, 47% listened in the last month, and 34% listened in the last week.

“Podcasting deserves a larger role in media plans as opposed to ‘test and learn’ experimental buys,” Bouvard writes.

Find out more: Neiman Lab

AI Put To Use by Amazon Music To Help Solve The Problem Of Finding That Next Great Podcast.

Amazon Music is putting artificial intelligence to use as it rolls out a new feature designed to make it easier for users to explore and discover new podcasts. Called Topics, it lets users browse podcast episodes by the topics mentioned in episodes. The feature is rolling out across top podcasts on Amazon Music in the U.S. on both iOS and Android.

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