• Ranieri & Co.

How to Start a Successful Podcast in 2021

Been thinking about dipping your toe into the wonderful world of podcast creation/hosting? Or maybe you’re a marketer who would love to tell your brand’s story via this immersive medium? We’ll walk you through the top tips you’ll need to create a brilliant podcast – and get people listening!



1. Choose a topic you’re fanatical about

Passion is compelling. Make sure that the topic you’re focussing on – whether it is dog training, drag queens or the recruitment industry – is something that you will want to explore, be able to bring to life and won’t get bored of. This will ensure you can fill the episodes with enthusiastic content and appeal to your audience.



2. Know your goal

Do you want to have fun and make people laugh with your pod? Educate on important issues and make a change? Or go deep on your brand story and raise awareness of your businesses’ point of difference? Make sure you are working towards a specific objective to stay on track.



3. Get the right tech

You don’t have to invest thousands to sound professional. A microphone is essential, and you’ll probably want decent headphones and basic software editing software. We love Omny Studio for audio management. If you record on your phone, it will show!



4. Be consistent

Planning your content well, with a strong format is key in building a successful podcast. You want to sound organised and professional. This may mean that you’ll benefit from a script, or work better on the fly with bullet points, depending on your style. Make sure you have a regular posting schedule to keep your audience engaged and interested.



5. Experiment and be open to feedback

There are many options for style, length, content and format and it may take you a while to figure out what suits you best and what resonates with your audience. Don’t be afraid to test and learn! As you grow your podcast, you should start getting requests and feedback – listen to your fans and tweak your approach. Let your audience shape your approach and you will be rewarded. Social media is a great way to do this – read more on how to promote your podcast online here.



6. Podcasts to learn from

Get some tips, inspiration and guidance by listening to creators leading the format, those responsible for some of the most successful podcasts available.

· Dr Death

· The Daily

· Guru

7. Monetise

There are a few options to make money from your podcast once it is established and you have a strong following. You can engage in sponsorships, referrals, ads, selling merch/a service or product, coaching and consulting or listener donations to name but a few options. Best to chat to the experts on this. We may know someone. Click here to contact us, we love to chat anything podcasts!