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  • Ranieri & Co.

Ranieri & Co.’s Podcast Wrapped 2022

2022 has been a stellar year for podcast production, consumption and advertising. This year saw Australia overtake the US as the most advanced podcast market in the world with 78% of Australians listening to podcasts monthly. (The Infinite Dial 22). We asked some of the podcast industry’s key players for their take on 22’s best shows, campaigns and their hot tips for 2023.


Olly Hutson (Sales Manager at Ranieri & Co.)

  • Your favourite podcast of the year: NRL 360 for my footy fix and Casefile True Crime: Case 200: The Zodiac (All 4 parts) sent some chills down my spine!

  • A podcast that sums up your year: Hello Sport - winning rugby finals

  • Your most listened to podcast genre in 2022: True Crime

  • Your favourite podcast ad of 2022: MANSCAPED - Hotboxing with Mike Tyson host-read. Love hearing the world's scariest man talk about protecting your delicate parts.

  • Hot tip for a podcast about to make it big in 2023: The Good Source - Richard Baker’s new podcast set to go live early next year. The man always produces great content!


Dylan Buckley, Podcast Host Dyl and Friends and Founder and Director of Producey


  • Your favourite podcast of the year: Matty (Spotify original)

  • A podcast that sums up your year: #1404 Forrest Galante - Joe Rogan

  • Your most listened to podcast genre in 2022: Documentaries

  • Hot tip podcasts launching in 2023: Good audio quality paired with consistent episode release.. no secret!




Greg Muller, Host of Motherlode


  • Your favourite podcast of the year: Oh, I can never choose one: Hot Money from the Financial Times was fascinating about the economics of the Porn industry, and notably how Visa and Mastercard became the reluctant rulers of the industry. The Confession - still coming out about a botched murder trial in Victoria. One woman faces 4 trials for the same murder. It's tragic as well as fascinating. 9PM Edict - Stilgherrian is sooo irreverent and so informed. His running commentary of the Federal Election was a relief from the actual campaign.

  • A podcast that sums up your year: I Spied. It's funny and you learn heaps about the intelligence world almost without noticing. And, of course, Motherlode because it dominated every waking moment, and then some, for last year and the beginning of 2022. It's the type of work I love doing, so it sums up my year well.

  • Your most listened to podcast genre in 2022: Current affairs and investigative stuff. But I'm getting into the tech podcasts - which is super geeky of me - Like Griftonomics by Jackson Palmer who invented 'Dogecoin' as a joke.

  • Hot tip for a podcast about to make it big in 2023: Personally, Take me to your Leader will come out in February. It's a series which profiles world leaders from Mohammed bin Salman, Vladimir Putin to Xi Jinping hosted by Hamish Macdonald. Eight leaders in all. It's what I'm working on at the moment and am learning a lot, so I hope that comes across.


Aricia Skidmore-Williams, Co-Host of Even The Rich


  • Your favourite podcast of the year: Talkville (the new Smallville breakdown podcast by the guys who played Lex Luthor and Tom Welling, no regerts on this one)

  • A podcast that sums up your year: Why won't you date me (Nicole Byer)

  • Your most listened to podcast genre in 2022: Interview podcasts

  • Your favourite podcast ad of 2022: I don't know because I don't listen to ads BUUUT Booke and I had too much fun doing the State Farm ads just to be able to say the iconic "like a good neighbor..." line

  • Hot tip for a podcast about to make it big in 2023: Do anything Brooke and I do.



Brooke Siffrin, Co-Host of Even The Rich

  • Your favourite podcast of the year: Twin Flames! Love a good juicy love cult.

  • A podcast that sums up your year: Best Friends (Because baby, we're thriving!)

  • Your most listened to podcast genre in 2022: Pop Culture

  • Your favourite podcast ad of 2022: My favorite that we did was definitely State Farm. Like Aricia said, it was so fun to get to say the iconic slogan and also fight over which of us got to say it.

  • Hot tip for a podcast about to make it big in 2023: Don't read your reviews. Trust me.

  • What podcast trends do you think will be big in 2023? (eg shorter podcasts, continued dominance of Spotify, celeb podcasts) - I think celeb and pop culture podcasts will stay big in 2023!


Sharon Taylor, Managing Director of Omny Studio



  • Your favourite podcast of the year: Hard Fork

  • A podcast that sums up your year:: Bad Blood: The Final Chapter

  • Your most listened to podcast genre in 2022: News

  • Your favourite podcast ad of 2022: Anything by Conan O’Brien




Liz Keen, Executive Producer of The Long Haul


  • Your favourite podcast of the year: No Such Thing as a Fish is always a stayer for me on long drives or at the gym - it’s a great way to tune out and also feel like you’re learning stuff (even if it’s irrelevant)

  • A podcast that sums up your year: “We Can Do Hard Things” - as we’ve all been processing the fires, floods and COVID, it’s been good to also focus on our strength and potential for growth.

  • Your most listened to podcast genre in 2022: Society and Culture




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