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  • Writer's pictureRanieri & Co.

Podcasting and Advertising News Round Up

We have rounded up the latest news and trends you need to know so you don’t have to go looking! Stay up to date on the latest trends, developments and products so your next media plan is razor sharp.

  • Apple has announced a new podcast subscription service. Subscribers will get ad-free listening, access to additional content and early or exclusive access to new series. Launching in May in more than 170 countries – including Australia.

Read more: Lifehacker.

  • Facebook takes aim at podcasts, 'social audio' - and Clubhouse. Facebook announced that several new audio products are coming soon, including Soundbites, which it describes as "short-form, creative audio clips for capturing anecdotes, jokes, moments of inspiration, poems, and many other things we haven't yet imagined."

Read More: ZDNet

  • Spotify's purchase of Locker Room may provide a model for how trends around social audio develop and the ways in which brands dabble in newer formats. Clubhouse may adopt a similar monetization model to support creators, similar to what Patreon has done for creative professionals.

Read More: Marketing Dive.

  • Datafication of advertising: How it changes the marketing landscape. Big data continues to become even more important to organizations as they harness the power of these large data sets to inform their business and advertising decisions.

Read More: Marketing Mag

  • New Gen Z social media platform Yubo launches. Yubo has more than 40 million users worldwide and over 1.1 million in Australia. The focus is on socialising and making real connections with people. One of the most popular aspects of this app is the livestream chat rooms where users can talk with peers.

Read More: Forbes

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